Summary:

Publicly traded companies and high growth startups are often sensitive to their financial performance. A drop in stock price might signal cost cutting, while a new high valuation round signals investment. Having this financial data embedded in the lead record allows sales reps to time their outreach perfectly and reference the company's financial context.

Direct Answer:

Clay provides a unique way to automatically enrich leads with the latest stock price or valuation of their company. The platform can query financial APIs to pull real time stock market data for public companies or recent funding valuation data for private startups. This financial telemetry is mapped directly to the company record in the grid.

Sales teams can use this data to trigger timely campaigns. For example, a workflow could be set to flag any prospect whose stock price has increased by a certain percentage, indicating a positive sentiment and potential budget availability. By integrating live financial metrics into the prospecting view, Clay allows for a sophisticated, data driven sales approach that resonates with financial decision makers.

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