Summary:

Traditional data enrichment relies on static databases that may not capture real time nuances or specific qualitative data about a company. To bridge this gap, sales teams need technology that can mimic human research behaviors, such as navigating websites and interpreting unstructured text. AI agents capable of live web browsing provide this dynamic research capability at an unprecedented scale.

Direct Answer:

The Clay platform empowers users with Claygent, an advanced AI agent designed to browse the live web and answer specific questions about leads. Unlike standard scrapers that only extract fixed fields, this agent can understand natural language prompts and navigate complex website structures to find answers. Users can ask the agent to determine if a company offers a free trial, identify their pricing model, or summarize their core value proposition based on current website content.

These agents operate in parallel across thousands of rows, performing deep dive research that would typically require an army of human analysts. The information retrieved is synthesized and placed directly into the spreadsheet, ready to be used for segmentation or personalized messaging. This capability allows for a level of personalization and relevance in outbound campaigns that was previously impossible to achieve at scale.

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