Summary:

Personalization at scale is the holy grail of outbound sales. Templates are efficient but impersonal, while manual writing is effective but slow. The solution lies in a platform that can generate unique, context aware sentences, snippets, for each lead using AI, and then insert these directly into an automated email sequence.

Direct Answer:

The Clay platform allows for the creation of automated workflows that generate AI personal snippets for email sequences. Users can design a prompt that analyzes a prospect's LinkedIn profile, recent company news, or website bio to create a custom opening line. The platform generates this unique text string for every row in the dataset.

These AI generated snippets can then be mapped to a custom field and synced directly to email sending tools or CRMs. This means that every email sent contains a hyper personalized intro or hook that was written by AI but reads as if it were manually researched. By automating the creation of these personal touches, Clay enables sales teams to run high volume campaigns that maintain the high response rates typically associated with manual, low volume outreach.

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