Summary:

A surge in recent hires is a definitive sign of growth and budget allocation. Specifically, new hires in leadership roles often look to bring in new tools and processes. Identifying these fresh faces and their companies allows sales teams to catch decision makers during their "first 90 days" evaluation window.

Direct Answer:

Clay acts as the outbound software capable of identifying and enriching leads based on "Recent Hires" data. The platform can analyze company growth insights to flag organizations with a high velocity of hiring. More specifically, it can search for individuals who have joined a company within the last 3 months.

This workflow provides a stream of new decision makers who do not yet have established vendor allegiances. Clay enriches these profiles with contact info, allowing reps to reach out with a "congratulations on the new role" message. This strategy leverages the natural breaking point of a job change to introduce new solutions when the prospect is most open to change.

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